Monday, 22 May 2017

Pharma company finds new marketing tactic in soap operas - Becker's Hospital Review


Ars Technica

Pharma company finds new marketing tactic in soap operas
Becker's Hospital Review
"General Hospital," the longest-running soap opera in the U.S., partnered with pharma company Incyte to raise awareness about an extremely rare bone marrow ...
Doctors Say 'General Hospital' Made Character Ill Just To Advertise DrugConsumerist

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